Entering the busy selling months of 2014, Yamaha Boats continue to reign supreme in the 19-foot, 21-foot and 24-foot family fun runabout boat segments, outselling the stern drive competition in some cases by a factor of more than three to one. Yamaha also remains the #1 brand in the entire 16- to 25-foot family fun runabout boat market, according to the most recent full state registration data from InfoLink.
“We established key innovations early on in our boat business, including our industry leading jet propulsion system and award winning integrated swim platform, and now those innovations have become the gold standard in family boating,” said Bryan Seti, general manager of Yamaha’s Watercraft Business.
“At the same time, we’ve continued to offer our Total Package of amenities where every boat comes full loaded, and we’ve maintained price points well below competitive boats,” continued Seti. “These key differentiators, combined with legendary Yamaha Motor reliability and our expert craftsman who assemble each boat in Vonore, TN are how we will continue to expand and build upon this leadership position.”