Miami, FL – February 17, 2022 – Yamaha Watercraft received the boating industry's top honor for customer satisfaction in the personal watercraft and jet boat categories at the annual Industry Breakfast at the 2022 Miami International Boat Show. Yamaha was the only brand to receive the prestigious honor in the two classes.
The Marine Industry CSI Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to serve their customers better.
"Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today's boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates," said Yamaha WaterCraft General Manager Bryan Seti.
"This is a tremendous honor for Yamaha WaveRunners and Boats, but the recognition lies with our dealers, who work closely with our customers, day in and day out in their dealerships, to provide an amazing and memorable experience around our products," said Seti.
Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2021 and December 31, 2021.