YAMAHA WATERCRAFT LAUNCHES MOBILE APPS FEATURING NEW 2014 WAVERUNNERS AND BOATS
Yamaha WaterCraft, a division of Yamaha Motor Corporation, U.S.A., today launched redesigned and updated mobile applications for iOS and Android platforms. The experience is all new with enhanced navigation, lifestyle segmentation, information on the new Yamaha SVHO™ engine, inbox with push notifications, new GPS based dealer locator and new social media connections. The Yamaha WaterCraft app was named best app in the marine industry by the Marine Marketers Association.
The Yamaha mobile app puts a world of product information right at your fingertips, allowing users to view all the latest WaveRunner and Boat models complete with specifications, photos, videos, feature call outs, sales promotions and competitive comparisons. The app also includes live feeds from Twitter, Facebook and YouTube so users can stay on top of the latest information from Yamaha as well as an inbox for users to receive news and other special offers.
“Our mobile apps are an integral part of the overall Yamaha brand experience and a catalyst for deepening our relationships with customers around our products,” said Andrew Cullen, Yamaha Watercraft’s digital marketing and communications manager. “These updates for 2014 build on the already award winning experience we’ve created to bring further value to users, and we anticipate additional updates throughout the season.”