News

Yamaha Announces Mobile App Updates and New Mobile Websites for its 2012 WaveRunners and Boats

KENNESAW, GA – October 28, 2011-- Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., today announced updates to its iPhone®/iPad® mobile applications as well as two new mobile websites that reflect the recently introduced 2012 WaveRunner® and Boat product lines.

Yamaha’s free mobile app provides a complete overview of its 2012 WaveRunners and Boats, including photos, videos, specs, features, product comparisons, social sharing applications and more - all on the users’ handheld or tablet device. Current app users will receive an update notification. New users can download the mobile app for iPhone and iPad from Apple’s® App Store. The update for Yamaha’s Android™ app will be live in coming days.

In addition, Yamaha has launched two new mobile websites that offer a media rich, engaging and dynamic experience that is designed for the next generation of smartphones. These websites offer an app-like user experience based on HTML5 programming that offers touch and swipe navigation, along with full rich media, social media integration and all the latest news and promotions from Yamaha. The new mobile websites can be accessed at www.WaveRunner.mobi and www.YamahaBoats.mobi via your mobile handset.

“The ways consumers interact with brands in the mobile environment is different than other mediums. With the launch of our new sites and mobile apps, we really wanted to create a strong consumer experience that was purpose built for this environment,” said Bryan Seti, national marketing manager for Yamaha WaterCraft. “We integrated rich media content, social applications and new mobile optimized navigation to make these websites and our app a true experience for Yamaha fans, and an important tool for our dealer network.”

10.28.11